SHORT INFOGRAPHIC FILM FOR BARTS CENTRE OF REPRODUCTIVE MEDICINE

BRIEF :

During the pandemic, London based IVF clinic Barts Centre of Reproductive Medicine were struggling to share information with their patients. Usually, the team would deliver two live seminar presentations on the processes involved in IVF treatment to a room full of prospective parents. Due to social distancing and closure of physical wards, they were unable to continue to communicate in this way, so I volunteered to take the information and convert it into a 20-minute scripted infographic. The results are the above film, complete with simple and elegant moving diagrams, time-lapses of an egg being fertilized, and footage from inside the laboratories at Barts Medical Centre. Now the team at Barts CRM are able to continue to clearly communicate this complicated process with new and existing patients during this strange period of social distancing.